A remarkable quality about Amsterdam is its glaring absence of garish brands repeating themselves every five hundred metres or so. I saw one Starbucks the whole time I was there. This is a city and country that cares deeply about design integrity. I could have spent my whole trip popping in and out of little independent stores full of high-quality, well thought-out products that say something about how they came to be.
Before I went away I faithfully gathered tips on the best bookshops and stationery shops to visit, should I get the opportunity. These are the ones that I managed to visit during my trip.
Athenaeum Bookshop and News
Athenaeum Boekhandel, Spui 14-16, 1012 XA Amsterdam, https://www.athenaeum.nl
What a wonderful store. I mostly perused the magazine section of Athenaeum as I particularly love browsing magazine stores and this is one of the best I’ve been to anywhere. It’s actually a separate shop to its bookstore brother, is simple, cosy and set over a couple of levels. There is an amazing collection of magazines on every subject – the best to browse when in Amsterdam are obviously the design publications – but there are sections about music, film, travel, fashion… the list goes on.
These magazines aren’t your disposable rags but they are published and designed beautifully, meant to last and have enough to keep you going for the length of any normal book. They’re laid out over shelves from ceiling to floor, and you must navigate your way around eager stacks of magazines laid out like islands in the sea throughout the shop. Luckily Athenaeum is in a very central and accessible part of town; Het Spui near Kalverstraat has several bookstores and literary-looking cafes to keep you interested.
I could have picked up a copy of most magazines in there but I dutifully came away with my all time favourite, the Frankie magazine (you can read my review of the 2015 Frankie Diary here). I keep all of my Frankie magazines because they are so beautiful and full of stories, letters and crafty tips and tricks for me to return to in the future, should I so wish. Now I know that my March edition from 2016 came from Amsterdam.
Even if you come away empty-handed from Athenaeum, I guarantee you will enjoy your browsing experience and leave with a bit of inspiration, whether it’s wanting to look at more photographs, needing a travel book in the future, looking up a publisher or writer you’ve never heard of, wanting to read more poems… it’s a store that just got me really excited. Oh, and their website is great too.
Prinsenstraat 24II, 1015 DD Amsterdam, http://www.likestationery.com
This recurred on my searches for the best stationery shops in Amsterdam and it did not disappoint. It’s a bright, neat and subtle store on a street lined with independent retailers with huge windows to peer at all of the treasure inside.
On entering the shop you’re faced with a long central table covered with a rainbow array of short stacks of notebooks, jars of pens and erasers, paper goods and planners. The shop also uses lovely props such as an old whitewashed piano, pigeon hole unit for their cards and a chalkboard bearing the name Like Stationery.
The owner, Sanne Dirkzwager, has a large collection of magazines and paper goods proudly lining the inner depths of the shop. It’s a gorgeous store, incredibly well thought out – I noticed a little bit of colour coding on the main table! Sanne is a Dutch graphic designer who is a creative soul that you can discover more about through her website http://www.strawberryblonde.nl; Like Stationery is just one of her many beautiful projects.
I spent a long time looking at Like Stationery’s products, flicking through notebooks and testing out pens. They have a large collection of ballpoints, notably Hightide Penco, and a wide selection of cards, all of which are handmade at the store and feature a range of colourful, fun and minimalist designs. I also discovered a brand I hadn’t heard of before; Y Studio which feature simple and timeless design mostly using metals in deep blacks and brushed brass.
On looking at Like Stationery’s website post-visit, they also do a themed stationery subscription box which looks stunning. Some of the previous themes have included “connecting the dots”, “untainted” which included a range of cream and white stationery, and “shades of marble” including some gorgeous marbled and multicolour products. It looks to be a very considered and thoughtfully curated box. If I could I definitely would.
I would really recommend popping in to Like Stationery for so many reasons: the area it’s in is beautiful and you’ll have a great time exploring all the lovely shops; the paper products on offer are great and varied – you’ll find notebooks, letter-writing sets, thick and creamy wrapping paper, journals and planners; there are lots of recognisable and not-so-recognisable brands to peruse and the store itself is a delight, full of fun and personality. The products I came away with are a Ballograf Epoca Chrome ballpoint pen with archival blue ink, a flexible synthetic Milan eraser and a homemade card.
Herenstraat 2, 1015 CA Amsterdam, http://thepropertyof.com
This is actually primarily a bag shop but uncovered a theme of Amsterdam shopping for me that, once I became aware of it, I suddenly noticed everywhere. It’s amazing how many shops in Amsterdam specialise in something, but also happen to have a corner dedicated to something completely different but complementary. So Property Of… specialises in bags of all sorts, but has a small but effective stationery section full of Midori goodies, polished brass writing implements and Kaweco classics, a selection of high-quality travel books, oh and it sells coffee too. It just works in Amsterdam.
This experience will have its own future dedicated post because I took the plunge and bought myself a Midori Travelers Notebook. Full sized, black leather. And the reason I just had to have it here is because the shop is equipped with its very own leather embossing machine which the kind assistant patiently showed me how to use. I came away with my very own monogrammed Travelers Notebook.
If you get a chance to pop in this is a lovely and curious shop. All of the products on offer are very high-quality, timeless and stylish. The stationery offer is small but effective; if you’re going to dedicate a little portion of your store to something different, dedicate it to products that you know work wonderfully. This seems to be the ethos amongst all of Property Of…’s added bonus products.
Koko Coffee and Design
Oudezijds Achterburgwal 145, 1012 DG Amsterdam, http://ilovekoko.com
Another mainly non-stationery store, Koko Coffee and Design has a vintage cabinet stocked with classic stationery products including Kaweco pens and pencils, a wooden draw overflowing with washi tapes, beautiful little leather goods and marbled notebooks. I enjoyed their selection of one-sided cards and decided to pick one up; the paper is thick and textured and I love the fun pattern. I’m so into yellow at the moment. Again, the products on offer are very well thought-out and make the most of their little corner within a shop full of design beauties.
If you walk a little further into the store, offbeat tables and chairs are set up amongst the pristine and colourful racks of clothes. It’s very comfortable and relaxed.
So concludes my whirlwind trip of Amsterdam and the stationery and bookstores I encountered within it. Every impression I’ve had of the way stationery and books are considered within the shops I went into is an overwhelming feeling of respect for great design and longevity. All of the shops whether specialist or with a little outpost of stationery offer products meant to last and offer them within an environment that is design-conscious and personal. They all feel luxury without making you feel out of place. These aren’t “office supply” stores. I really enjoyed the experiences within each store and would heartily recommend them as fantastic shops in their own right but also wonderful, honest reflections of the city of Amsterdam.
(On my list I also had Misc-Store which I’ve heard great things about but sadly I didn’t get the chance to pop in here. Next time!)